Michelle and I have been writing our Fundraising Strategy and raising the money is going to be a ‘challenge’ to say the least.
We spoke to a professional fundraiser who told us we had a mission on our hands – costly Christmas and New Year are coming up (bad timing) and the global economic crisis means most of us have less money in our pockets (very bad timing). However, John Grain’s blog made us feel a bit better – in bad times, people need to have some fun – and that is exactly what we plan to do.
Giving us your hard earned money is just the beginning of our journey- we don’t want you to just invest your money, we want you to invest yourself.
We will collaborate to raise the money as a community, (See micropatronage) and together create a home to save and give babies a happy life. Through our website, we will connect you to the charity from Day Zero, so you can chart the difference your money is making.
Our fundraising strategy includes approaching High Value Donors, community fundraising, individual giving, events, campaigns and companies. We want to harness the power of our interconnected digital world and make use of those web 2.0 tools available to us (for free) to invite supporters and communities of people to truly become part of our cause.