Today we signed off our logo. It is absolutely brilliant. It was designed for free by Bruno at Endemol GFX and Andrew (Head of Creative, Endemol Digital). We have spent the last few months going through the design process. They’re used to designing TV titles and graphics to very tight specifications, so my brief of “A logo which doesn’t look too charity, nor too corporate, and feels warm and engaging, but not too childlike” was an interesting one, to say the least.
Everyone is really pleased with the final product. Here are some of the sites that provided inspiration…homemade, collaborative, non-glossy, non-corporate, ingenious, interactive, fun…