Wear your badge with pride

One of our supporters Hannah Jones asked us the other day:

“What does the ‘i’ stand for in Child’s i Foundation?”

The ‘i’ stands for ‘interactive’. We want supporters to interact with the charity, talk to us, read our blog posts, watch the videos, join our networks etc.

But ‘i’ also stands for individual contribution. It is all about giving what you can.

So many of you have already given your time, love or money and we are so grateful. We would love you to show your friends and family that you have made a difference, that you have helped towards building a babies’ home in Uganda.

So, wear one of these super-cute little badges with pride.

Designed by Andrew Wood and built by Matthew Knight (using Clearspring.com) the badges can be displayed on your Facebook page, blog, Myspace profile, added to delicious and all sorts of other networks. Grab it and share it and tell your friends.

In fact we challenge you.  Please tell 6 friends each about the charity, ask them to display a badge and join our network.  We need as much support as possible to make this project work.

Vote for our new tagline

One of our supporters, Sarah Eddy, noticed that one of the items on our to do list was to come up with a tagline for our marketing material:

From Sarah:

Hey team! I’ve been having a think about a slogan for the foundation and discovered it to be quite an addictive past time! I’ve started a discussion topic on it so other people can contribute, and hopefully between us we’ll come up with something fantastic (and a little smug feeling that we chipped in without actually doing much at all!) anyway, take a look, see what you come up with! x

Sarah’s great Facebook debate has resulted in much creativity and some excellent ideas.

What do you think our tagline should be?

THIS POLL HAS NOW CLOSED – RESULTS AS FOLLOWS:

our home is the first step	37 34%
building hope, building homes	25 23%
i am loved, i am wanted, i am home	19 17%
a home built together	6 6%
building homes from home	4 4%
building homes on strong foundations	3 3%
together, we can build hope	2 2%
a home for babies built together	2 2%
building families, let’s do it together	1 1%
building babies’ homes	1 1%
making families	1 1%
from vulnerability to well-being	0 0%
Other (see below)	8 7%

Other Answer	Votes
building hope for the children of Uganda	1
buliding homes, building hope	1
building and finding homes for babies	1
keeping babies safe and sound	1
building foundations of hope	1
bringing children home	1
Bringing hope	1
Buidling baby houses	1

Identity crisis over

Today we signed off our logo. It is absolutely brilliant.  It was designed for free by Bruno at Endemol GFX and Andrew (Head of Creative, Endemol Digital). We have spent the last few months going through the design process. They’re used to designing TV titles and graphics to very tight specifications, so my brief of “A logo which doesn’t look too charity, nor too corporate, and feels warm and engaging, but not too childlike” was an interesting one, to say the least.

Everyone is really pleased with the final product. Here are some of the sites that provided inspiration…homemade, collaborative, non-glossy, non-corporate, ingenious, interactive, fun…

http://www.dopplr.com/
http://www.etsy.com
http://webponce.com/rants/tag/spam/
http://www.pokelondon.com/
http://www.silverbackapp.com/
http://www.moo.com/readymade/pack/548
http://www.abelandcole.co.uk/Home.aspx
http://www.analogfolk.com/
http://www.alistapart.com/
http://facehunter.blogspot.com/
http://www.frieze.com/splash/

Another Endemol evening